Privacy Policy

1. Who This Policy Covers

This Policy applies to information collected through the Site, including estimate and contact forms, and to information you provide when you contact us by phone, email, text, or other direct outreach. It does not apply to third-party websites or services that may link to or from our Site—those have their own privacy practices.

2. Information We Collect

A. Information you provide

When you submit a form on the Site, request an estimate, or contact us directly, we may collect:

• Name and contact details (phone, email)
• Project address, city, or service location
• Project type, description, timeline preferences, and related notes
• Preferred contact method
• Any other information you choose to include in messages or conversations with us

B. Session, device, and analytics data

When you visit the Site, we and/or our service providers may automatically collect technical and usage information such as:

• IP address (often truncated or anonymized where tools allow)
• Browser type, device type, and operating system
• Referring URL, pages viewed, time spent, and navigation paths
• Approximate location derived from IP (e.g., city/region level)
• Cookies, pixels, local storage, or similar technologies used for site function, analytics, and performance

We use this category of data primarily in anonymous, de-identified, or aggregated form to understand how the Site is used, improve content and usability, support search-engine optimization (SEO), diagnose technical issues, and measure marketing effectiveness. We do not use analytics tools for the purpose of selling your identity to third parties.

C. Information from direct outreach

If you call, email, text, or otherwise reach out to Abide—or if we follow up after you inquire—we may keep records of that communication (including notes about your project) so we can serve you and, where appropriate, keep you informed about our services.

3. How We Use Your Information

We use personal information to:

• Respond to inquiries and provide estimates or project discussions
• Schedule, plan, and deliver remodeling and related services
• Communicate with you about your project, appointments, and follow-ups
• Conduct our own marketing related to Abide Home Improvements (for example, follow-up emails or calls about services you may find relevant), consistent with applicable law
• Improve the Site, content, and user experience using anonymous or aggregated analytics
• Support SEO, site performance, security, and fraud prevention
• Comply with legal obligations and enforce our rights

You may opt out of marketing communications at any time by using unsubscribe instructions in an email, replying with a stop request where applicable, or contacting us using the details below. Opting out of marketing does not stop communications that are necessary to respond to an active inquiry or project.

4. We Do Not Sell Your Personal Information

Abide does not sell your personal information as that term is commonly understood—we do not exchange your contact details or form submissions for money with data brokers or unrelated advertisers.

Under some state privacy laws (including California's CCPA / CPRA), "sale" or "sharing" can be defined broadly to include certain advertising or analytics disclosures for cross-context behavioral advertising. We do not sell or share personal information for cross-context behavioral advertising. If our practices change, we will update this Policy and provide any required notices or opt-out mechanisms.

5. When We Share Information

We may disclose information only as needed for legitimate business purposes, including to:

• Service providers who help us operate the Site, host email, process forms, provide analytics, or support communications (bound to use data only for services they perform for us)
• Professional advisors (e.g., legal, accounting, insurance) when reasonably necessary
• Trades or partners involved in delivering your project, when you have requested work that requires coordination
• Authorities or parties when required by law, legal process, or to protect rights, safety, or property
• A successor entity in connection with a merger, acquisition, or asset transfer, subject to this Policy or equivalent protections

We do not authorize these parties to sell your personal information or use it for their own unrelated marketing.

6. Cookies and Similar Technologies

The Site may use cookies and similar technologies that are:

• Essential — needed for basic Site function and security
• Analytics / performance — help us understand anonymous or aggregated usage for SEO and Site improvement

You can control cookies through your browser settings. Blocking some cookies may affect Site functionality. Where a third-party analytics provider is used, their processing is also governed by their own privacy documentation.

7. How Long We Keep Information

We retain personal information only as long as reasonably necessary for the purposes described in this Policy—such as responding to inquiries, completing projects, maintaining business records, resolving disputes, and meeting legal or insurance requirements—unless a longer period is required or permitted by law. Analytics data retained in anonymous or aggregated form may be kept longer for historical reporting.

8. Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

9. Children's Privacy

The Site is directed to adults seeking residential remodeling services. We do not knowingly collect personal information from children under 13 (or under 16 where a higher age applies). If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

10. Your Privacy Rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of personal information we hold about you; to opt out of certain processing; or to appeal a decision on a rights request. Because Abide does not sell personal information, a "Do Not Sell" request is generally not applicable—but you may still contact us with any privacy-related request.

California residents: Subject to verification and legal exceptions under the CCPA/CPRA, you may request to know, delete, or correct personal information, and you will not be discriminated against for exercising these rights. We do not sell or share personal information as defined for cross-context behavioral advertising.

To exercise rights, email abide@homeimprovements.repair with the subject line "Privacy Request" and enough detail for us to verify and respond. We may need to confirm your identity before fulfilling a request.

11. External Links

The Site may contain links to third-party sites (for example, map providers or social platforms). We are not responsible for the privacy practices of those sites. Review their policies before providing information to them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will change when we do. Material changes may also be highlighted on the Site or communicated by other reasonable means. Continued use of the Site after an update constitutes acknowledgment of the revised Policy where permitted by law.

13. Contact Us

For questions about this Privacy Policy or our data practices, contact:

Abide operates as a service-area business and does not maintain a public retail storefront address for privacy correspondence.